Nowadays the sources from which it is possible to acquire data are so many and tend to multiply constantly.
Have you ever heard of big data? That is, the massive amount of information relating to the activities that are carried out daily on digital devices.
Well, all this information is invaluable.
To guide the decision-making processes of the business, through the use of dedicated tools and thanks to a constant and complete analysis of the data sets, we are able to detect this data and reduce its complexity. It is the starting point for identifying the information really useful for evaluating the digital presence of a customer and plan any changes or new strategies.
Why are they so important?
They are quickly generated and acquired.
They are heterogeneous in sources and formats.
They are certified and reliable.
They evolve based on time and context.