Duca di Salaparuta Group brings together Corvo, Duca di Salaparuta and Florio, three different brands with a History of almost 200 years.
The Group chose Anteria as its partner for the management of a 360° digital presence: from digital strategy improvements to the renewal of their on-line identity.
The Group’s digital presence needed to be uniform without losing any of the single brands’ identities.
To reach this goal we developed a new narrative plot that would harmonize the user experience and visual design. The biggest challenge was to succeed at joining three brands into a strong and recognizable identity, whilst preserving their differences and peculiarities.
We made the new website duca.it especially for winelovers but not only. It is also an exclusive access for users that wish to know more about Duca di Salaparuta’s world, their news and other wine-related topics.
New graphics and layouts allow for a better user navigation, not only from desktop but also from tablet and mobile. Our intervention ensures an upgrade in communicating the personality and values of Duca di Salaparuta Group, for an engaging browsing experience.
In order to exploit the potential of the digital environment and strengthen the bond between the brand and its Community, we made a integrated multichannel strategy.
Tailored contents and a steady data analysis guided the strategy that has been proved effective thanks to an holistic approach. This allowed us to achieve the expected brand growth.
As one of the key points of the strategy, we activated a multichannel Adv plan to increase the effectiveness of brand communication.
In particular, we promoted the guided tours of the wineries through the engagement of geolocalized users.
The use of the most performing channels and different creative formats designed for the target, as well as an ongoing results-checking, has ensured the success of the Adv strategy.
We’ve done customized photo shootings and videos aimed at:
encouraging the enogastronomic tourism. To do so, we came up with a serie of emotional videos set in the historic Florio Wineries of Marsala and in the modern Duca di Salaparuta wineries.
making the brand look younger through some vodeo pills and Social Media-oriented images.
promoting the Brand and its products.
SEO optimization, Database Building and DEM.
In particular DEM activity has been addressed to potential prospects to let them be aware of interesting news. Moreover, it aimed to trigger specific actions such as the attendance at dedicated events, the subscription of a special offer or the interest towards further news about the brand.