Baglioni Hotels, international leader in luxury hotels sector, selected Anteria for the development of Baglioni Hotels website with the aim to highlight the unforgettable Italian touch, that identifies Baglioni offer, dedicated to the most demanding travellers.
We started from the study of the main design trends of the luxury market. We then analyzed the desirable scenarios for Baglioni Hotels and drew guidelines in order to refresh the User Experience and the Look & feel of their website.
Immersive and dreamlike experience has been the key concept for both UX and UI designs.
The website is the access point to the unforgettable Italian style of Baglioni Hotels and it has been designed in accordance to the latest standard of user experience. Therefore, we don’t simply show Baglioni facilities throughout the world, but also their events and Baglioni exclusive experiences that users can find in the Local Experience section.